Challenge
UEFA Euro 2024 not only offers sporting highlights but also a unique opportunity to highlight socially relevant topics. The "Respect Heroes" project was launched to playfully educate children and young people about values such as respect, fairness, and team spirit.
The Saxony Police's organizing team required professional support in project planning, marketing, and communication design to structure the event optimally and ensure a lasting impact.
Solution
CDSC ONE developed a comprehensive concept covering the following key areas:
- Structured project planning – Defining clear processes, optimizing workflows, and strategically organizing event modules.
- Creative communication design (online & offline) – Developing a cohesive visual identity, branding, promotional materials, and digital content.
- Targeted marketing & sustainability strategy – Implementing measures to increase reach, engaging children and young people effectively, and creating concepts for the long-term anchoring of project outcomes.
Result
Through the holistic planning of "Respect Heroes," a strong foundation for a sustainable and impactful campaign was established. The developed strategies, concepts, and communication materials provide a blueprint for future initiatives aimed at inspiring young people about important societal values.
With this project, CDSC ONE demonstrates that well-thought-out event planning, creative communication, and strategic marketing are key to successful and sustainable events. The developed concepts and materials can be further utilized and expanded in future events and educational programs.
Are you planning an initiative with social impact? Let’s achieve great things together!